The DeBellis family has been in the deli business for over 80 years. Our late great uncles, Mike and Lou, were both butchers in the Bronx. The family moved from the Bronx up to Carmel, New York, where Uncle Nick opened our family's first deli Mountain Top Market.  This is where the third generation of deli workers were trained.  Fourteen first cousins all worked for Uncle Nick during high school and college. Uncle Nick ran a tight ship; everything had to be clean and fresh.  He was an old school boss, the kind that you did not want to disappoint.  We have a great deal of respect and admiration for Uncle Nick for the countless lessons we learned under his wing. (As a matter of fact, from time to time you will see Uncle Nick hanging around the deli's, ''putting out fires.'')

In 1993, with the blessing of Uncle Nick, our father  Joe DeBellis decided to open up DeBellis Brothers' Deli and Catering in Carmel. His plan was to give his five sons an opportunity to make a living.  This store was the talk of the town for many years and is still referred to as the one of the best Italian delis in the area.   In 2000, all of the boys decided to follow their own dreams. Rocco currently has a café in Carmel named Ciao Bella; Joe has recently opened a deli in Carmel named DeBellis Round 2; Kenny, Mike, and Roberto own Primas Italian Deli and Catering; and youngest brother Vinny is hiding in Florida, but when we find him, he is on the schedule. Our family would like to thank you for allowing us the opportunity to serve you.  If there is anything we can do to make your life easier, please let us know and we will do our very best. At Primas Deli

''WE CARE.''